Anthony “Pomp” Pompliano // Building An Audience-First Empire

✍️ Who Is Pomp?

Pomp is a partner + co-founder of Morgan Creek Digital. He hosts a top 10 podcast, has an audience of ~400k followers on Twitter and writes a daily letter to 80,000 investors.


🧠 Five Things You’ll Learn:

  • actionable ways to grow a Twitter, YouTube & e-mail audience
  • subscriptions, ads + the future of media monetization
  • “digital art” + emerging trends he’s investing in
  • the pros, cons + innovation of “rolling funds”
  • staying motivated + perspective gained from serving in the army


⏳Time Stamps (YouTube)

00:00:00 Intro
00:01:44 Who is Pomp?
00:03:45 “Audience Is The New Currency”
00:05:40 Building An Audience Is Hard Work
00:07:04 One Platform At A Time
00:11:20 Pomp’s Daily Routine + Staying Consistent
00:15:02 How To Get Twitter Followers
00:16:27 “Twitter Is What Linkedin Should’ve Been”
00:17:33 Links Hurt Virality
00:20:25 Behind The YouTube Algorithm
00:23:19 Editing For Social Media
00:24:25 How Pomp Grew His YouTube Channel
00:27:12 Writing Eye-Catching Headlines
00:29:28 Podcast Discoverability
00:31:38 Complete vs Perfect
00:35:24 “Trigger Fingers Turned To Twitter Fingers”
00:37:20 Navigating Platform Risk + Organic Reach
00:39:58 Future Of Monetization: Substack, Subscriptions + Ads
00:41:46 Investment Approach
00:43:45 Pomp’s 4 Rules To Wealth
00:47:53 Investing in Digital Art?
00:51:45 Why Use A Rolling Fund?
00:54:54 If Money Was No Obstacle…
00:57:40 Perspective Gained From Serving In The Army
00:59:24 Wrap Up


⏳Time Stamps (Podcast)

00:00:00 Intro
00:02:12 Who is Pomp?
00:04:13 “Having an Audience is the New Currency”
00:06:08 Building an Audience is Hard Work
00:07:32 One Platform At A Time
00:11:48 Pomp’s Daily Routine + Staying Consistent
00:15:30 How To Get Twitter Followers
00:16:58 “Twitter Is What Linkedin Should’ve Been”
00:18:01 Links Hurt Virality
00:20:53 Behind The YouTube Algorithm
00:23:47 Editing For Social Media
00:24:52 How Pomp Grew His YouTube Channel
00:27:40 Writing Eye-Catching Headlines
00:30:36 Podcast Discoverability
00:32:06 Complete vs Perfect
00:35:52 “Trigger Fingers Turned To Twitter Fingers”
00:37:48 Navigating Platform Risk + Organic Reach
00:40:26 Future Of Monetization: Substack, Subscriptions + Ads
00:42:14 Investment Approach
00:44:13 Pomp’s 4 Rules To Wealth
00:48:21 Investing in Digital Art?
00:52:13 Why Use A Rolling Fund?
00:55:22 If Money Was No Obstacle…
00:58:08 Perspective Gained From Serving In The Army
00:59:52 Wrap Up


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