Chris Kuenne, Rosetta + Rosemark // Lessons From Selling A Company For $575mil
🎓 Who Is Chris Kuenne?
Chris Kuenne started Rosetta & grew it to become the largest independent digital agency in the world before selling to Publicis for $575mil.
Now he runs Rosemark, investing in companies with revenues of $30–60mil. Chris teaches high-tech entrepreneurship at Princeton University.
🧠 What You’ll Learn:
– how Chris pre-sold $1mil of contracts before launching his agency – four personality types of builders – the opportunity to solve expensive problems + merge software with services – how acquisitions fueled growth before selling for $575mil – lessons in hiring 1200+ people – breaking down implications of money raised + liquidation in his sale
⏳Time Stamps (YouTube)
00:00:00 Intro 00:01:57 Behind A $575M Deal 00:06:42 What Would You Do Differently? 00:10:35 Turning Down A Larger $600M Offer 00:13:23 How Much Does A Founder Keep After A Huge Sale? 00:18:52 Venture Waterfall + Preference Stack 00:21:47 What Changed After the Deal 00:26:19 Early Years At Rosetta 00:30:56 Pre-Selling $1mil In Sales Before Quitting His Job 00:34:29 Find An Expensive Problem – The Mckinsey Approach 00:38:10 Expensive Problems To Work On In 2021 00:41:01 Using Data To Create A Quantitative Persona 00:42:55 Opportunities To Combine Software + Services 00:45:09 Who’s Doing It Well In SaaS? 00:49:35 Lessons In Hiring 1200+ People 00:56:14 The Right Way To Fire Someone 00:58:53 4 Builder Personalities: Driver, Explorer, Crusader + Captain 01:00:38 The Driver: Apple 01:03:18 The Explorer: Facebook 01:04:26 The Crusader: Google 01:05:24 The Captain: Alibaba 01:07:45 Wrap Up
⏳Time Stamps (Podcast)
00:00:00 Intro 00:02:23 Behind A $575M Deal 00:07:08 What Would You Do Differently? 00:11:01 Turning Down A Larger $600M Offer 00:13:49 How Much Does A Founder Keep After A Huge Sale? 00:19:18 Venture Waterfall + Preference Stack 00:22:13 What Changed After the Deal 00:26:45 Early Years At Rosetta 00:31:22 Pre-Selling $1mil In Sales Before Quitting His Job 00:34:55 Find An Expensive Problem – The Mckinsey Approach 00:38:36 Expensive Problems To Work On In 2021 00:41:27 Using Data To Create A Quantitative Persona 00:43:21 Opportunities To Combine Software + Services 00:45:35 Who’s Doing It Well In SaaS? 00:50:01 Lessons In Hiring 1200+ People 00:56:40 The Right Way To Fire Someone 00:59:19 4 Builder Personalities: Driver, Explorer, Crusader + Captain 01:01:04 The Driver: Apple 01:03:44 The Explorer: Facebook 01:04:52 The Crusader: Google 01:05:50 The Captain: Alibaba 01:08:11 Wrap Up
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