
Daymond John is a serial entrepreneur involved with more than 80 businesses & investments. He’s a regular on the Emmy-winning TV show “Shark Tank”.
He’s published three books, including the NY Times bestseller: The Power of Broke & was a pioneer launching the lifestyle fashion brand, FUBU, in the 90s. The brand has brought in more than $6 billion in sales since then.
President Obama named Daymond a “Presidential Ambassador for Global Entrepreneurship” and traveled with him on his historic trips to Cuba & Kenya.


In this conversation, we go into:
- coming up with new business ideas
- focusing on the most important opportunities
- applying the “power of broke” to test out customer needs
- his role as a leader in the current political climate
- his latest venture, a co-working space in NYC called Blueprint + Co
- using knowledge to combat fear
Time Stamps
- Who is Daymond? [1m22s]
- What is Blueprint + Co and similarities to FUBU: For Us By Us [2m14s]
- Where the idea came from & differentiating from WeWork / startup co-working spaces [3m41s]
- Having a need yourself and turning it into a business [3m58s]
- Members of blueprint + co include: Ashley Stewart & Leesa mattress [5m5s]
- How to focus on the most important opportunities with a portfolio of 80 businesses & investments [7m37s]
- Investing vs starting business himself [9m17s]
- What he enjoys most: starting, investing or corporate? [10m31s]
- What is the power of broke? [11m51s]
- Problem for small businesses when they are overfunded [13m35s]
- You cannot buy your customers & thoughts on customer acquisition [14m4s]
- Selling one hat at a time, comparisons to Mark Zuckerberg and Facebook [14m27s]
- Applying power of broke to blueprint + co [14m36s]
- Finding product market fit for blueprint + co and thoughts on adapting product over time [17m6s]
- What matters to him most and what keeps him going? [18m41s]
- Current political climate and what he thinks his role is as and entrepreneur and leader [20m39]
- Dealing with fear [23m44s]
- Knowledge + Fear [25m21s]