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Analysts are calling it the country’s “fastest-growing industry” and Arthur Frommer (godfather of the travel industry who founded the Frommer’s guide) has said to “get ready for the era of marijuana tourism”. In the US, 8 states have legalized its recreational use and more than half of all US states permit it for medical purposes.
Times are changing, so I sat down with Joe Dolce, author of “Brave New Weed” to explore the future of the weed business and its social impact.
Joe Dolce is a seasoned journalist who worked with Anna Wintour at Vogue, introduced Jamie Oliver to the US audience as the chief of Gourmet magazine and spent a week in Mexico trying to outdrink Anthony Bourdain. He has a treasure trove of stories spanning an impressive 20yr career as a journalist.
For the last 3yrs, Joe travelled the globe researching the uncharted world of the cannabis industry. From legal states in the US, medical research in Israel, weed tourism in Colorado & the criminal justice system – Joe has dug deep into this topic.
(1) His Journalist Background – stories of interviewing Hugh Hefner in the playboy mansion & Anna Wintour eating cheeseburgers at her desk. How his background in journalism got him onto this topic for his book.
(2) History – Why has it been such a taboo subject, what is changing now, legalization vs decriminalization, positive & negative impact
(3) Current Landscape – what does the landscape look like right now? How are people like Snoop Dogg, Whoopi Goldberg & The Marley Family setting up to profit?
(4) Future Growth of the Weed Business – comparing it to the beer business & wine country,big pharma, tobacco companies, investment, weed tourism & medical use.
(5) Social impact – the US has 5% of the global population but 25% of its prisoners, what impact will legalization have on the criminal justice system? How will it impact people of color who are disproportionately impacted by minor drug offenses?