"Do you know how many winners I know that talk about somebody else's luck? Goose Egg!

— Gary Vaynerchuck

Gary Vaynerchuck, Founder & CEO of VaynerMedia


 (You can listen to the podcast by subscribing to Creator Lab on iTunes, Soundcloud or your favorite podcast app, just search for “Creator Lab”)
Just out of college, Gary grew his family wine business from a $4M to a $45M business in five years. Now, he runs VaynerMedia, one of the world’s hottest digital agencies with more than 800 employees and $100m in annual revenue. Along the way, Gary became a prolific investor. He’s investing in companies like Snapchat, Facebook, Twitter, Uber and Venmo.
He’s a 4x NY Times best selling author & recently starred in Apple’s original series: “Planet of the Apps”, with Gwyneth Paltrow, Jessica Alba and will.i.am.

Show Notes


 Here are five things to listen out for:
(1) Childhood stories – before the lemonade stands, what Gary was like as a kid
(2) Luck – believing in luck, but wanting to eliminate excuses
(3) What matters most – if this was his last Thursday, how would he spend his last week?
(4) Depression – Gary discusses a recent suicide and why he thinks the culture of entrepreneurship being cool isn’t necessarily helping
(5) Legacy – how his view of legacy has changed over the last 10yrs

Time Stamps


  • Gary shares some childhood stories [1m36s]
  • Before the lemonade stands [4m19s]
  • Trading attention [5m27s]
  • Thoughts on luck and eliminating excuses [6m9s]
  • “I take no credit for my success” [8m46s]
  • If this was his last week to live, what would Gary spend his time doing? [12m4s]
  • A reoccurring nightmare as a child [15m52s]
  • Entrepreneurial depression + suicide [17m27s]
  • Navigating self-doubt vs self-awareness to know you’re not doing the right thing [20m54s]
  • How Gary’s view of legacy has changed over the last 10 years [22m46s]
  • Building a business that lives on without you [25m56s]

Thank you to our sponsor, Instasleep Mint Melts, the drug-free sleep aid that melts in your mouth. You can check them out on Amazon here.