Jack Butcher, Visualize Value (Live) // How To Actually Get Paid In The Creator Economy


🚀 Who is Jack Butcher?

Jack is the founder of Visualize Value, a company that builds content, community & courses for building independent income on the internet.

His Twitter + Instagram accounts have grown to 400k+ followers in 2yrs & his business earned $1mil+ in 2020.

This was Jack’s second appearance on Creator Lab. This time, Jack & Bilal co-hosted a live recording with a virtual audience.

To join the next one, sign up at: www.creatorlab.fm/live

Let us know what you think on Twitter: @bzaidi & @jackbutcher


🧠 What You’ll Learn From This Convo:

– the evolution of the creator economy from 1000 true fans to 100 true fans
– importance of “1 true fan”
– content/product machine + “the factory is the product”
– why an audience is like a stem cell
– unique examples of creator monetization
– the importance of packaging, owning phrases & outcome-based marketing
– Jack’s 2020 revenue breakdown

In part two (starting at 01:19:55) we answered live audience questions.


⏳Time Stamps (YouTube)

Part 1: Live Conversation

00:00:00 Intro
00:03:12 What is the Creator Economy?
00:06:35 Succeeding With A Smaller Audience
00:07:25 1000 vs 100 True Fans
00:08:49 Jack’s 2020 Revenue Screenshare
00:10:24 1 True Fan + Hedging
00:13:37 The Permissionless Apprentice
00:21:11 Audience ≠ Distribution
00:26:35 Concentration vs Diversification Of Focus
00:33:20 Downsides of Building a Public
00:35:27 “The Factory is the Product”
00:39:47 Employee = 1 Customer
00:42:46 Packaging + Owning Phrases
00:46:38 Outcome-Based Marketing
00:48:33 Unique Examples of Creator Monetization
00:49:31 Audience is like a Stem Cell – Shaan Puri Example
00:50:40 Investing As A “Knowledge Influencer”
00:54:21 Reps, Consistency + A-Side Tracks
01:00:04 The Value of Services vs Ads
01:05:23 Social Impact + Charity
01:09:08 Strategic Partnerships + Distribution
01:12:41 Choosing Partners Is Like A Marriage
01:15:37 SMS + New Channel Experiments

Part 2: Q&A

01:19:55 Part 2: Q & A
01:20:03 “A Niche Picks You”
01:22:18 Personal Brand vs Company Brand
01:23:44 Repurposing Across Platforms
01:32:44 Photographer – How To Productize a Service
01:34:46 “Why should I care?”
01:39:46 Music Industry example
01:40:23 Minimize Risk
01:43:30 Tactics To Get Momentum On A Project
01:45:34 Social Proof
01:47:55 Managing Relationships At Scale
01:52:15 Jack-of-all-trades
01:58:34 Wrap-up



⏳Time Stamps (Podcast)

Part 1: Interview

00:00:00 Intro
00:04:26 What is the Creator Economy?
00:07:49 Succeeding With A Smaller Audience
00:08:39 1000 vs 100 True Fans
00:10:03 Jack’s 2020 Revenue Screenshare
00:11:38 1 True Fan + Hedging
00:14:51 The Permissionless Apprentice
00:22:25 Audience ≠ Distribution
00:27:49 Concentration vs Diversification Of Focus
00:34:34 Downsides of Building a Public
00:36:41 “The Factory is the Product”
00:40:41 Employee = 1 Customer
00:44:00 Packaging + Owning Phrases
00:47:52 Outcome-Based Marketing
00:49:47 Unique Examples of Creator Monetization
00:50:45 Audience is like a Stem Cell – Shaan Puri Example
00:51:54 Investing As A “Knowledge Influencer”
00:55:35 Reps, Consistency + A-Side Tracks
01:01:18 The Value of Services vs Ads
01:06:37 Social Impact + Charity
01:10:22 Strategic Partnerships + Distribution
01:13:55 Choosing Partners Is Like A Marriage
01:16:51 SMS + New Channel Experiments

Part 2 (Q&A):

00:00:00 Intro
00:00:40 “A Niche Picks You”
00:02:55 Personal Brand vs Company Brand
00:04:21 Repurposing Across Platforms
00:13:21 Photographer – How To Productize a Service
00:15:23 “Why should I care?”
00:20:23 Music Industry example
00:21:00 Minimize Risk
00:24:07 Tactics To Get Momentum On A Project
00:26:11 Social Proof
00:28:32 Managing Relationships At Scale
00:32:53 Jack-of-all-trades
00:39:11 Wrap-up

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