Matteo Franceschetti, Eight Sleep // How To Sleep Better + The Future Of Sleep Tech
💤 Who Is Matteo?
Matteo Franceschetti is the founder of Eight Sleep, the sleep fitness company at the forefront of sleep tech.
They’ve raised more than $70mil, came out of Y Combinator and are one of the leading companies at the forefront of sleep technology. Time magazine named their product one of the best inventions of 2018 + 2019.
🧠 What You’ll Learn:
– how they’re using AI + machine learning to improve sleep – the challenges of building hardware + software (smart mattress) – unit economics you should think about when launching a DTC brand – future plans to control oxygen levels, humidity + light to improve sleep – balancing organic growth vs paid acquisition – successfully partnering with influencers – actionable ways to improve deep + REM sleep
⏳Time Stamps (YouTube)
00:00:00 Intro 00:02:10 What Is Eight Sleep? 00:03:41 Coming To America 00:07:08 4 Factors To Improve Health + Sleep 00:09:49 How To Start a DTC Company 00:11:12 Indiegogo Launch + Raising Money 00:12:14 Focusing On Thermal Regulation 00:13:17 Future Of Sleep Technology 00:15:05 Brand Partnerships 00:16:08 Using AI + Machine To Improve Sleep 00:17:09 Temperature’s Impact On Sleep 00:20:21 Marketing a DTC Product 00:21:53 Organic Growth + Influencers 00:22:31 Balancing Paid Acquisition + Organic Growth 00:26:11 Reverse Engineering + Diminishing Returns 00:30:06 Measuring Word Of Mouth + 7 Touchpoints Rule 00:31:34 DTC Unit Economics 00:33:13 Peloton, Tesla + Price Sensitivity 00:36:45 Pros + Cons of Going Public
00:39:49 How To Get Better Sleep 00:41:37 Stages of Sleep: Light, Deep + REM 00:43:39 Sleep’s Impact On Hormones + Junk Food 00:44:49 Factors To Improve Sleep 00:48:31 Stop Your Mind Racing 00:51:26 Caffeine + Alcohol 00:53:57 3 Roles Of A CEO 00:58:02 Running A Good Board Meeting + Close
⏳Time Stamps (Podcast)
00:00:00 Intro 00:03:07 What Is Eight Sleep? 00:04:34 Coming To America 00:08:01 4 Factors To Improve Health + Sleep 00:09:49 How To Start a DTC Company 00:12:05 Indiegogo Launch + Raising Money 00:13:07 Focusing On Thermal Regulation 00:14:10 Future Of Sleep Technology 00:15:58 Brand Partnerships 00:17:01 Using AI + Machine To Improve Sleep 00:18:02 Temperature’s Impact On Sleep 00:21:14 Marketing a DTC Product 00:22:46 Organic Growth + Influencers 00:23:24 Balancing Paid Acquisition + Organic Growth 00:27:04 Reverse Engineering + Diminishing Returns 00:30:59 Measuring Word Of Mouth + 7 Touchpoints Rule 00:32:27 DTC Unit Economics 00:34:06 Peloton, Tesla + Price Sensitivity 00:37:38 Pros + Cons of Going Public
00:40:42 How To Get Better Sleep 00:42:30 Stages of Sleep: Light, Deep + REM 00:44:32 Sleep’s Impact On Hormones + Junk Food 00:45:42 Factors To Improve Sleep 00:49:24 Stop Your Mind Racing 00:52:19 Caffeine + Alcohol 00:54:50 3 Roles Of A CEO 00:58:55 Running A Good Board Meeting + Close
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