Noah Kagan, AppSumo // Growing On YouTube + Building An 8-Figure Business


🌮 Who is Noah Kagan?

Noah Kagan is the founder of AppSumo, an 8-figure business bringing in an estimated $70mil+ in 2021.

He was employee #30 at Facebook, #4 at Mint.com and his popular YouTube channel has over
140k subscribers.

Let us know what you think on Twitter, I’m @bzaidi and he’s @noahkagan


🧠 What You’ll Learn

After listening to this conversation, you’ll understand:

– the 80/20 of succeeding on YouTube
– what he’s learned from popular YouTubers like Mr. Beast & Ali Abdaal.
–how Noah tests topics, thumbnails + a behind the scenes look at the master doc his team uses to manage his channel
– growing through partnerships, newsletter swaps + ads
– we get personal and talk relationships, his formula for freedom + how he invests


⏳Time Stamps (YouTube)

0:00:00 – Snippet
0:01:29 – Intro + Booyakasha
0:02:00 – Number 30 Employee At Facebook
0:06:45 – What Is AppSumo? $70mil Revenue Business
0:08:43 – AppSumo’s Impact
0:11:47 – Is Noah 11/10 energy all the time?
0:14:55 – Inputs vs Outputs + Craft vs Metrics
0:17:29 – Formula For Freedom
0:18:54 – Knowing When To Stop vs Keep Going
0:22:44 – Finding What You’d Do For Free + As A Kid
0:26:20 – Understanding What Gives You Energy
0:35:37 – Rethinking Old Mental Models Of Money + Happiness
0:40:21 – What Will You Think About On Your Deathbed
0:43:08 – Tale Of Two Lives
0:48:43 – Growing To 140k+ YouTube Subscribers
0:52:02 – Investing $500k Into YouTube
0:54:35 – Who Is Doing YouTube Well?
0:57:10 – 80/20 of YouTube
0:59:09 – Mr. Beast, 100 staff + treating it like a business
1:00:34 – His YouTube Creation Process
1:00:59 – Topic Selection
1:02:22 – Testing Topics, Thumbnails + CTRs
1:05:04 – Balancing What You Want To Make vs What Audience Wants
1:07:05 – Tools To Help With Topic Selection
1:07:47 – Screenshare – Noah Shares “Weekly Video Ideas” Planning Doc
1:13:00 – Partnerships + E-Mail Swaps
1:14:57 – Paid Ads
1:19:21 – Audience Questions
1:20:25 – Asymmetric Bets, Relationship With Money + Investing
1:24:57 – Wealth in Concentration, Preserve Through Diversification
1:26:36 – Where Do You Have An Advantage
1:27:18 – Why Noah Is Still Working


⏳Time Stamps (Podcast)

0:00:00 – Snippet + What We Cover
0:02:12 – Sponsor Break
0:03:01 – Intro + Booyakasha
0:03:32 – Number 30 Employee At Facebook
0:08:17 – What Is AppSumo? $70mil Revenue Business
0:10:15 – AppSumo’s Impact
0:13:19 – Is Noah 11/10 energy all the time?
0:16:27 – Inputs vs Outputs + Craft vs Metrics
0:19:01 – Formula For Freedom
0:20:26 – Knowing When To Stop vs Keep Going
0:24:16 – Finding What You’d Do For Free + As A Kid
0:27:51 – Understanding What Gives You Energy
0:37:09 – Rethinking Old Mental Models Of Money + Happiness
0:41:53 – What Will You Think About On Your Deathbed
0:44:40 – Tale Of Two Lives
0:50:15 – Growing To 140k+ YouTube Subscribers
0:53:34 – Investing $500k Into YouTube
0:56:07 – Who Is Doing YouTube Well?
0:58:42 – 80/20 of YouTube
1:00:41 – Mr Beast, 100 staff + treating it like a business
1:02:06 – His YouTube Creation Process
1:02:30 – Topic Selection
1:03:54 – Testing Topics, Thumbnails + CTRs
1:06:36 – Balancing What You Want To Make vs What Audience Wants
1:08:36 – Tools To Help With Topic Selection
1:09:18 – Screenshare – Noah Shares “Weekly Video Ideas” Planning Doc
1:14:32 – Partnerships + E-Mail Swaps
1:16:29 – Paid Ads
1:20:53 – Audience Questions
1:21:56 – Asymmetric Bets, Relationship With Money + Investing
1:26:29 – Wealth in Concentration, Preserve Through Diversification
1:28:08 – Where Do You Have An Advantage
1:28:50 – Why Noah Is Still Working


Sponsors

Thank you to our sponsors:

Space – the easiest way to engage your team over audio:
http://www.JoinSpace.co

Micro Acquire – the largest startup acquisition marketplace, join 50k+ others and buy or sell your startup:
http://www.microacquire.com



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