Faraz Zaidi, Profound Co // Building a Global Fashion Brand From Scratch


Faraz Zaidi, is the founder & creative director of Profound Co, a multi-million dollar fashion brand that sits at the intersection of streetwear and high fashion.

Profound has built a loyal following over 10yrs+, with celebrity fans like Rihanna, Kendrick Lamar and Justin Bieber wearing their clothes. They’ve been featured in Time, Fast Company & Forbes and have collaborated with leading musicians & major brands like Pepsi.

In this revealing interview, Faraz shares the full backstory of the humble beginnings behind Profound Aesthetic, scaling the business and how he would approach building a fashion brand from scratch if he was starting again today.

Five Things To Listen Out For

(1) Genesis – how Faraz started with a couple of t-shirts & a printer
 
(2) Starting a Brand – how he would start a brand from scratch today
 
(3) Celebrities + Influencers – how a Profound intern landed a connection to Rihanna and their approach to working with influencers
 
(4) Retail – getting into physical stores like Selfridges & boutiques around the world.
 
(5) Struggles – examples of when things haven’t gone so well, mistakes made and how he mentally deals with the lows
 
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