Faraz Zaidi, Founder & Creative Director, Profound Aesthetic

(Subscribe to Creator Lab on Apple PodcastsSpotify, YouTube or your favorite podcast app, just search for “Creator Lab”)

Faraz Zaidi, is the founder & creative director of Profound Co, a multi-million dollar fashion brand that sits at the intersection of streetwear and high fashion.

Profound has built a loyal following over 10yrs+, with celebrity fans like Rihanna, Kendrick Lamar and Justin Bieber wearing their clothes. They’ve been featured in Time, Fast Company & Forbes and have collaborated with leading musicians & major brands like Pepsi.

In this revealing interview, Faraz shares the full backstory of the humble beginnings behind Profound Aesthetic, scaling the business and how he would approach building a fashion brand from scratch if he was starting again today.

Show Notes

 Here are five things to listen out for:
(1) Genesis – how Faraz started with a couple of t-shirts & a printer
(2) Starting a Brand – how he would start a brand from scratch today
(3) Celebrities + Influencers – how a Profound intern landed a connection to Rihanna and their approach to working with influencers
(4) Retail – getting into physical stores like Selfridges & boutiques around the world.
(5) Struggles – examples of when things haven’t gone so well, mistakes made and how he mentally deals with the lows
Subscribe to Creator Lab videos on YouTube here.

Thank you to our sponsor, Instasleep Mint Melts, the drug-free sleep aid that melts in your mouth. You can check them out on Amazon here.