Sam Parr, The Hustle // Paid Newsletters, Building An Audience + The Future of Media

✍️ Who Is Sam Parr?

Sam Parr is the founder & CEO of The Hustle, an 8 figure media business. They have 1.5mil people subscribed to their daily email newsletter + they’re on track to hit 8 figures in revenue with their paid newsletter, trends.co, which helps readers identify opportunities from upcoming trends.


🧠 Five Things You’ll Learn:

  • how he’d build an audience differently today
  • starting a paid newsletter business + finding talented writers
  • persuading people through the written word
  • incentives + the future of media
  • being emotionally stable while having a chip on your shoulder


⏳Time Stamps (YouTube)

00:00:00 Preview
00:01:28 Intro
00:02:40 Sam’s Hot Dog Stand
00:07:23 The Hustle + Trends
00:10:31 Finding Great Employees + Writers
00:13:49 “The Dumbest Millionaires are in Real Estate”
00:15:20 Equity Splits In His Business
00:17:36 “Buzzfeed + Vox are Horrible Companies”
00:19:54 Subscriptions + Ads
00:23:53 Ad Incentives + Fake News
00:25:12 Free vs Paid Products
00:27:22 Example: Start a Million Dollar Paid Newsletter
00:33:50 Biggest Mistakes in Starting A Newsletter
00:34:16 Finding Traction
00:37:05 “Give People What They Need, Not What They Want”
00:38:07 Paid Ads For Growth + Sponsoring Dave Portnoy
00:39:34 Giveaways For Subscriber Growth
00:41:13 Paid Newsletters Category Ideas
00:43:54 How Copywriting Helped Sam Meet His Wife
00:46:31 AIDA + The Funnel
00:49:25 How To Write A Compelling Headline?
00:52:25 Finding Ideas To Write About
00:54:37 Editing + Content That Resonates
00:58:39 Platforms + Distribution: E-Mail, YouTube, Twitter, Instagram, Tik Tok
01:04:07 Platform Risk – Owned vs Rented Channels
01:07:14 YouTube Algorithm: Views vs Time Spent
01:08:05 Sam Interviews Bilal: YouTube Growth From The Inside
01:10:55 Seeing Android Grow From 4% to 80% Market Share
01:13:12 Being Emotionally Stable
01:17:42 Dealing With The Chip On Your Shoulder
01:20:20 Chilling On 50 Mil


⏳Time Stamps (Podcast)

00:01:58 Intro
00:03:10 Sam’s Hot Dog Stand
00:07:53 The Hustle + Trends
00:11:01 Finding Great Employees + Writers
00:14:19 “The Dumbest Millionaires are in Real Estate”
00:15:50 Equity Splits In His Business
00:18:06 “Buzzfeed + Vox are Horrible Companies”
00:20:24 Subscriptions + Ads
00:24:23 Ad Incentives + Fake News
00:25:42 Free vs Paid Products
00:27:52 Example: Start a Million Dollar Paid Newsletter
00:34:20 Biggest Mistakes in Starting A Newsletter
00:34:46 Finding Traction
00:37:35 “Give People What They Need, Not What They Want”
00:38:37 Paid Ads For Growth + Sponsoring Dave Portnoy
00:40:04 Giveaways For Subscriber Growth
00:41:43 Paid Newsletters Category Ideas
00:44:24 How Copywriting Helped Sam Meet His Wife
00:47:01 AIDA + The Funnel
00:49:55 How To Write A Compelling Headline?
00:52:55 Finding Ideas To Write About
00:55:07 Editing + Content That Resonates
00:59:09 Platforms + Distribution: E-Mail, YouTube, Twitter, Instagram, Tik Tok
01:04:37 Platform Risk – Owned vs Rented Channels
01:07:44 YouTube Algorithm: Views vs Time Spent
01:08:35 Sam Interviews Bilal: YouTube Growth From The Inside
01:11:25 Seeing Android Grow From 4% to 80% Market Share
01:13:42 Being Emotionally Stable
01:18:12 Dealing With The Chip On Your Shoulder
01:20:50 Chilling On 50 Mil


💌 Exclusive Content + Free Giveaways

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