A Curious Kid


David Beckham and I were born in the same hospital. My claim to fame. A London boy at heart, I’ve now spent the last few years across the pond in New York.

As a kid, I was incredibly curious. So when I first discovered this thing called ‘the internet’ that could answer all my questions – I fell in love with the possibilities of the future.

Fast forward to age 16, this curiosity led me to accidentally starting an online fashion retailer. Shortly after, I started a popular sports fan site that grew to 23 writers & a global audience of 500k unique visitors.

I learned a ton through this process and have since spent the last 12 years helping to grow startups and Fortune 500 brands through various roles, including my jobs at Google in Europe & the US.

I was hooked. I had found “my thing” and business is what I wanted to do forever.

Until It Wasn't: Searching For Something New


A series of bad incidents hit me in 2013. Putting life into perspective. It was a low moment for me. I felt lost. Confused. Disillusioned.

I was depressed about the state of the world and I was desperate to make a change. But I felt hopeless and had no idea where to start. All my life, I thought I knew what I wanted to do forever. And all of a sudden, everything I thought I cared about, no longer did.

First, I brushed it off: ‘I’m just like any other millennial’ – a privilege to have a quarter life crisis.

But something wasn’t right. On the outside, I was as lively as ever. On the inside, I was a mess. Distracting myself from the inevitable.

And so I went on a journey to find out what I was doing and why I was doing it. In the only way I knew possible, I started to ask questions:

What did I care about? Had I fallen into this path out of chance? What did I want to dedicate my time and energy to? How could I make a positive impact and double down on my strengths?

The Genesis Of Creator Lab


On one side, I kept meeting people unhappy with what they were doing. People who had talked about wanting to switch careers or create a new life. But most would fall flat working out what to do next.

So I started to reach out to people who had. Those who had been brave enough to create and act on their ideas.

This time, not just business people & tech founders I was used to meeting – but non-profit founders, educators, activists, artists and everything else in between.

Meeting those people and hearing their stories, brought me back to life. How refreshing to see people living life on their own terms and making an impact!

And though they had their own unique paths, I was looking for the common thread that brought them all together.

They had an idea. Convinced people to join their vision. Funded their idea. Took a product, service or art to the world and made changes as they went along. Many had worked in multiple fields and created time and time again!

This discovery led me to starting Creator Lab.

I wanted to create something that would help me and others continuously learn, for people who wanted to create change and learn how to turn their own ideas, into action.

On my podcast, I interview some of these people.

Some who’ve impacted millions of lives through charitable work. Sold companies for hundreds of millions of dollars. Changed our education system. Built media empires. And some who are just getting started!

Where I Am Today


I won’t pretend to be Larry King – I have so much to learn and I’m working every day to be a better version of me. So bear with me as I continue to figure things out.

But what I can promise, is that I’ll ask the questions an average person would like to know so that we can apply those learnings to our own lives. I’ll scratch below the surface to go deep. I’m here to learn as much as you are. And enjoy the stories along the way.

So thank you for being here from the beginning of something new. If you read all the way until here, say hello, I’d love to hear from you!